Eloi Gerard participates in the Middle Earth Podcast: How does China’s advertisement market work?

This episode is the second part of a two-part series about how the internet changed the way to consume and create content. Last time, the panel comprised people who earn a living by creating only on the Chinese internet, but today we meet the other side of the fence, the more “capitalistic” one: those who …

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Interview with eMarketer: Marketing in China, how brands Close Sales with Virtual Reality

Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow’s Nest, spoke with eMarketer’s David Green about why VR commerce is key for brands. eMarketer: You’ve worked with a number of interesting clients, including Chinese real estate developer Vanke, Thomas Cook and Peugeot Citroën. How did these relationships come …

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Virtual reality on track to China commercial development

By Yanie Durocher I was first introduced to the virtual reality (VR) experience through the Democratic Front Row project last year in Denmark, where Swedish fashion designer Ida Klamborn created a live 360-degree VR fashion show that was broadcast directly from the users mobile via Google Cardboard. Who would have thought that merging fashion with …

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