In this episode, our guest Eloi Gerard from CrowsNest gives insights about opportunities in and barriers of China’s VR market. How can VR companies attract new sets of customers? How can a smartphone be integrated? Watch this episode to learn more.
00:04welcome to Daxue talks00:06a show powered by Daxue consulting a00:08china-based strategic market research00:10company founded in 2010.00:12my name is i’m in china for eight years00:15and i now have00:16a company dedicated to vr and ar00:19based in shanghai for uh five years now00:23so uh i had the chance to work with00:25several clients you know based around00:27asia it gives me i guess a good overview00:31of what’s happening in00:33virtual reality and now augmented00:36reality that becomes00:37from this year something00:40my clients are a travel business so i00:43have some people00:44like club med like hyatt hotel00:47uh cars like pojo citroen i have00:51like a supermarket like the metro00:52supermarket and00:54logitech in technology it’s quite fast00:57it goes all around00:58usually based here in shanghai but also01:01in hong kong01:02sometimes in korea sometimes a bit01:04around01:05which travel a bit around asia what are01:08the trends for01:09china’s vr market in 202001:13so i think that the the major device01:15being released is a is a new pico01:17uh so pico is a brand of vr headset and01:21the01:22uh it’s the first uh vr headset01:25being a standalone vr headset so that01:27you don’t need to plug to a computer you01:28don’t need to have a powerful computer01:30to actually uh01:31to actually see that and um it’s the01:35first decent uh chinese designed uh01:40vr headset that we have uh and that’s01:43so it’s a it’s a kind of direct01:45competitor to oculus quest which is the01:47main01:48the main the best vr headset that we01:51have now outside of china01:53and uh and the let’s say the01:56specification01:57of this pico is even better than the01:59oculus quest02:00so it’s quite well it’s a it’s a cool02:03it’s cool hardware02:04unfortunately uh it’s still uh it’s02:07suffer from the02:08the fact that it is in china so uh you02:11have02:12zero content inside that so or barely02:14you know it is02:16one or two games uh so there is no02:18reason for any chinese to actually buy02:20this headset even if it02:22on the paper it’s it is better than a02:24oculus quest02:25you can access nothing okay uh02:28so why would you buy it you know so you02:31can have some02:32some companies using it but even inside02:35the platform uh02:36being built for that uh is not as good02:39as the oculus quest so the the software02:42itself is not as cool not as good02:44but as intuitive and not as you know the02:46the02:48user experience is not as good as oculus02:50quest02:51so it’s a bit like a missing thing but02:54this is probably the02:55major thing and then we can say that yes02:57some uh02:58some uh headset maker tried to do now03:01super small vr03:03it’s a three three degree of freedom vr03:05etcetera that you connect to your phone03:06that will be a game changer also that03:08will reach new category of people03:11uh that yes do not want to to to spend a03:14lot of money on a full standalone but03:16something that you just plug to your03:17phones which means that03:18you use the the the processor of your03:22phone03:22so the headset itself is cheaper and03:24more accessible03:26and you will have a new type of03:27experience so this is something that03:29will develop in china and that will03:30probably never develop in the west03:33so which means that we will have to03:35design some applications specific for03:37that03:38uh which means that not many people will03:40do it because the market will be too03:42small so03:43it will probably still be something that03:45will exist a little bit for a few years03:47and then03:48move to a real six degree of freedom03:50experience that you can plug to your03:51phone03:52and then we can just add up many games03:54or experiences that have been done03:55outside of china to china one of the03:57main growth barriers for china’s vr not04:13so you know to available to understand04:14how to do a good vr04:16application you need to be good in three04:19different things you need to be good and04:20creative04:21and there is not that much creative04:22school in china or good creative school04:25you know04:25uh so creative design you know and04:27inventing something and and creating it04:29from scratch04:31need to be good in business you know and04:32having a great uh04:34understanding on how to sell something04:36and uh04:37in vr to a to a client or online and you04:40need to be good in technology04:42and preferably you need to have these04:44three things a bit in the same time04:46so you don’t have like you know this04:48kind of um04:50university or or training giving you04:52these three04:54different um approach and uh04:57an understanding to really uh invent a04:59new product in vr05:01so education is a big problem i think05:04for the the chinese market is that we05:05need more05:06uh university handling this kind of05:08thing05:10or a private private school you know05:12really proposing05:13new type of design class a new type of05:17business05:19and technology second thing is that it’s05:22a huge problem as that is the firewall05:24so you have a lot of people in china05:27they are not really aware of what’s05:28going on outside of china05:30so especially in the vr industry05:33especially also in the vr industry05:35many people are just not aware of what’s05:37going on you know what are the games05:38being developed right now05:40on the oculus store what’s what’s05:43existing so many developers in china05:46they are just05:46um comparing themselves to other05:49developer in china they don’t realize05:50what’s happening outside05:52of time so i think it’s a it’s a big05:54problem also05:55is that they are not aware of what’s05:57what’s going on05:59uh i think uh we have another problem06:02that we are not talking uh06:03about enough is that many of the chinese06:06hardware maker06:08um like pico you know like the one we06:11were talking about the06:13dpvr they are not participating enough06:15into06:16the big international gathering06:19where the standardization of vr exists06:22and we are now creating the standards06:25that will help this this entire industry06:28to be06:29where we are all compatible to each06:30other when we do one application for one06:33vr headset it also works on another vr06:35it’s in the interest of the developer06:37doing it so it’s doing only once06:40for all the for all the the vr headset06:42you know06:43uh so we are looking for more06:45standardization also06:47another problem sorry and we have so06:48many problems but i’m sharing with you06:51uh there is a lack of competition in06:54china06:55so even if a lot of people try to do06:57cool things06:58you always have at some point uh like a07:01state-owned enterprise07:03or an investor uh which is uh07:05state-driven which is investing07:07into a friend or uh07:10investing into a company without really07:13analyzing what the what is the07:15the the market landscape and um07:18they are investing uh a lot of money07:21into something which doesn’t help to07:23create07:23a healthy competition any questions we07:26will find an expert to answer them07:28drop your questions in the comments or07:30send us an email07:31dx doshwayconsulting.comEnglish (auto-generated)
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